I was part of the team that brought Color Me Rad 5k, a family color run, to the city of Lancaster, CA - a first for the area. I was in charge of the creative direction and marketing of the event. We ran traditional campaigns in the Antelope Valley Press newspaper, on Lamar billboards, on Time Warner Cable's cable network, throughout High Desert Broadcasting's radio stations, and via direct mailers to city residents. We also ran digital ads on GoogleAds, through Facebook and Instagram sponsored posts, and pre-video YouTube ads.