• Led development and execution of marketing strategies focusing on sales acceleration which helped grow the institution to over $20 million in annual revenue by 2015
• Reduced $1 million dollar advertising budget by 30% replacing legacy marketing channels with modern multi-channel campaigns while increasing leads by 50%
• Directed and produced commercials, how-to web shorts, sport interviews, and product videos leading to 148k YouTube video views
• Drove website visits through design, development, and targeted campaigns on the institution, bookstore, continuing education, event center and athletics websites resulting in 3.3 million page views combined
• Implemented email newsletter which grew to 65k subscribers within 5 years with an average monthly open rate of 22.6%
• Managed over $110k /yr in Google AdWords campaigns which, through keyword research and optimization, led to first result positioning in searches
• Developed and managed in-house apparel production office which sold merch worldwide and generated income for the institution and athletics department
• Supported partnership/sponsorship opportunities with McDonalds, the Food Network (Cupcake Wars, Guy's Grocery Games, Chef Jeff, Robert Irvine), UnderArmour, the City of Lancaster, the City of Palmdale, Antelope Valley Union High School District, and sports organizations LA Dodgers, Denver Broncos, & Memphis Grizzlies
• Directed and inspired a diverse team of marketers, designers, photographers, and writers

"Demonstrating a deep-seated loyalty and passion about the university for the entire UAV community, from its Board of Trustees through its students, that is refreshing and inspiring."

WASC, Senior College and University Commission, Action Letter, 2016